One of the main issues that bothers me is the corporate world's goal for the listener/viewer to associate their product with this music so that everytime the person hears it they think of the product and not the memories formerly created by the song. And to top that off, to even cause an link for one's good memories to their product through the addition of the song. Sort of like a sale by association if you will.
Can everyone imagine how all the children of the 60's now feel that so many memories of the Beatles' "Revolution" are now joined by a memory a shoe commerical?
Now for those out there who will say, "oh, their picking on the 'evil' corporations again," it's not that. Just that as consumers we are studied so well that corporate behaviorsts know us better than we think and use that.
One last suggestion. There is an excellant book out there called "The Tipping Point." It's about that delicate balance between something that flops in America and something that turns into something huge.
Re: Nothings Sacred
EEE
location: Landscape Challenged Illinois
listening to: 16 Horsepower, black music from the 70's & and still going broke from Paste Magazine
registered: 2002.08.26
posts: 3227
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One of the main issues that bothers me is the corporate world's goal for the listener/viewer to associate their product with this music so that everytime the person hears it they think of the product and not the memories formerly created by the song. And to top that off, to even cause an link for one's good memories to their product through the addition of the song. Sort of like a sale by association if you will.
Can everyone imagine how all the children of the 60's now feel that so many memories of the Beatles' "Revolution" are now joined by a memory a shoe commerical?
Now for those out there who will say, "oh, their picking on the 'evil' corporations again," it's not that. Just that as consumers we are studied so well that corporate behaviorsts know us better than we think and use that.
One last suggestion. There is an excellant book out there called "The Tipping Point." It's about that delicate balance between something that flops in America and something that turns into something huge.
Can everyone imagine how all the children of the 60's now feel that so many memories of the Beatles' "Revolution" are now joined by a memory a shoe commerical?
Now for those out there who will say, "oh, their picking on the 'evil' corporations again," it's not that. Just that as consumers we are studied so well that corporate behaviorsts know us better than we think and use that.
One last suggestion. There is an excellant book out there called "The Tipping Point." It's about that delicate balance between something that flops in America and something that turns into something huge.
