Ah yes the olympics. Mick phrased it perfectly. So, make a game of it.

Similar to looking for the first "christmas ad" of the season (think shaving implements, useless kitchen accessories that you have nowhere to store but seemed like a good idea at the time, and Chia anything. Hint, start in June).

The olympic version is "The official _________ of the olympics." The official credit card, the offical drink crystals, the official jock itch preparation, the official earwax removal system, etc.

1) count the number of different items that have gained official status.

2) Give prizes for the most inane product linkage.I recommend Chia Heads.

3) Take predictions about how many AmEx ads will appear over the duration. Sort of like Jelly Beans in a jar; the loser has to find a videotape of Live Aid and watch every AT&T commercial ad they ran. Set aside 14.5 hours for the endeavor.

4) Figure out the percentage of atheletes that have heartbreaking tales of loss and overcame insurmountable odds for the express purpose of becoming the stars of filler vignets VO'ed by Bob Costas. (Not to poke fun at the unfortunate, it's just amazing there is anyone left without a tearjerking history after 10 days of liastening to them. And you can't not listen!)

5) See if you can figure out which streaker I am :-)

I am training for my own olympic games by laughing hysterically at the "official battery of Midddle Earth" ads and imagining what battery operated devices they might have wished for at various points in the tale.

Kelly