The movie from Warner Bros., which stars Leonardo DiCaprio as a South African mercenary who's jailed for smuggling, highlights the illegal "conflict diamond" trade during civil wars in Sierra Leone and Angola in the late 1990s.

"I think it could do some good business. The cast could get it some attention. The subject matter is already getting attention. And that could snowball between now and December," said Gitesh Pandya of Boxofficeguru.com.

And that might mean jewelry, particularly diamonds, could get cast in a bad light.

"It is absolutely a concern for us," said Guy Leymarie, CEO of De Beers LV, the world's major diamond consortium, in an interview.

http://money.cnn.com/2006/09/11/news/companies/diamondjewelry_movie/index.htm?postversion=2006091116

I say it's about farking time that some light is shed on that horrible industry.