Right, Pat, I agree that the Hottie factor will play a role in terms of presenting a nice visual image to the public, but it won't mean much come voting time, if she can't deliver rhetorically when questioned by the media, speaking to the public, and in debate.  Based upon her brief, but impressive record so far, I'm thinking she can more than deliver.  The Dems will pick at her youth and inexperience, similar to the Repubs picking on Obama's lack of experience, but they both carry the message for their respective parties, and I think McCain made a brilliant choice.   She has the MOM factor, and she is not likely to cowtow to big Industry muscle..she's demonstrated this already during her short tenure in Alaska.  She's going to be such a huge role model for all of the hard working American middle class Moms, and is bound to gather some of the Hillary supporters, especially women voters who were leaning McCain's direction anyways, when Obama edged out Hillary in the primaries.  I think it was a very strategic pick on McCain's part; frankly I didn't think he was that smart or innovative.  I'm looking forward to at least hearing the woman talk.