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2 hours, 1 minute ago |
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SALISBURY, Md. - Frank Perdue, who built a backyard egg business into one of the nation's largest poultry processors using the folksy slogan, "It takes a tough man to make a tender chicken," has died, the company said Friday.
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He died after a brief illness at the age of 84.
At the time of his death, Perdue was chairman of the executive committee of the board of directors of Perdue Farms Inc., headquartered in Salisbury.
Perdue turned over the day-to-day responsibilities of running the company over to his son, Jim Perdue, in 1991.
In 1971, Perdue became his company's television pitchman, and the first to advertise chickens by brand. His tough, folksy TV persona helped boost sales from $56 million in 1970 to more than $1.2 billion by 1991.
